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Manager, Digital Media & Content Management, Microfinance Programme

BRAC

Vacancy
--
Job Context
Job Responsibilities
* Microcredit Regulatory Authority (MRA) certificate number- 00488-00186-00065

* BRAC is an international development organisation founded in Bangladesh that partners with over 100 million people living with inequality and poverty globally to create sustainable opportunities to realise potential.

* BRAC Microfinance provides people who cannot access traditional financial banking services with access to a suite of financial services, including loans, savings and microinsurance. We provide an alternative to high-interest loans from informal lenders, supporting families to invest in income-generating activities, build assets, and reduce vulnerability to health shocks and natural disasters. Passionate about finance beyond formal banking systems? Join the BRAC Microfinance team to help build a more financially-inclusive society, where everyone can access finance when they need it - safely, responsibly and sustainably.

* Working at brac is not like any other job. It is a platform where you can bring about real change for people who need it the most. We are not just dreaming of a better world, we are building it. Join us to find the way.

* Job Purpose

* Strengthening BRAC Microfinance’s digital presence through strategic use of various platforms and communication channels. The role aims to uphold BRAC’s digital media policies while proactively addressing gaps and promoting key messages among social media users across Bangladesh. Promoting various initiatives, products & services to create awareness among social media users in Bangladesh. This includes amplifying impacts with strategic storytelling, forming digital partnerships, utilizing resources & customized campaign opportunities. Consistently aligning all digital efforts with BRAC’s digital media policies, while identifying the right target audiences tailored for various channels, and coordinating content that meets evolving needs. This involves maintaining close collaboration with stakeholders to ensure message consistency and reach. Maintaining strong, collaborative relationships with internal content creators and all relevant units & amp; programmes to ensure continuous visibility.

* Key Responsibilities

* Develop and implement strategic plans for digital channels, ensuring effective dissemination, supervision, and alignment of content with programmatic & organisational goals.

* Coordinate all digital media communication activities within the team and across other units for seamless execution and alignment of initiatives.

* Stay updated on the latest trends in social media, emerging digital tools, and operational initiatives of BRAC Microfinance to ensure innovative and relevant content creation.

* Maintain strong relationships with the central communications team, relevant communication units and external stakeholders to ensure the successful execution of campaigns and content strategies.

* Oversee the onboarding and coordination of agencies for campaign/event launches, paid promotions, and other digital marketing activities as needed.

* Initiate and organise live streaming sessions across various channels to engage audiences effectively.

* Ensure robust surveillance mechanisms are in place to safeguard the privacy and security of all digital platforms and channels.

* Develop, organise, and disseminate informative materials to effectively communicate BRAC Microfinance’s initiatives and impact to local & global audiences.

* SAFEGUARDING RESPONSIBILITIES

* Ensure the safety of team members from any harm, abuse, neglect, harassment and exploitation to achieve the programme’s goals on safeguarding implementation. Act as a key source of support, guidance and expertise on safeguarding for establishing a safe working environment.

* Practice, promote and endorse the issues of safeguarding policy among team members and ensure the implementation of safeguarding standards in every course of action.

* Follow the safeguarding reporting procedure in case any reportable incident takes place, encourage others to do so.


Employment Status
Full Time
Additional Requirements
Minimum 3 years of relevant working experience. Communication experience with digital media will get preference.
Workplace
Work at office
Job Location
Dhaka
Salary
Compensation & other benefits
Job Source
bdjobs.com
Job Details
Click

Category: NGO/Development

Job Summary

Posted on: 2025-04-22

Vacancy: --

Job Nature: Full Time

Age: Any years

Experience: 3 year(s)

Job Location: Dhaka

Salary:

Application Deadline: 2025-05-03




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